Pigeon Forge

Pigeon Forge

Don’t Let the Name Pigeon Forge Fool You

Nope, Pigeon Forge is not all about pigeons.  Judging the book by its cover is where most of us fail.  Yes, I know it’s quite a cliché but whether intentionally or not we do fall into this bad habit.  For instance, we have a habit wherein we judge a town by its name.  If it doesn’t sound exciting or modern, we let go of the idea of having to explore that city.  I mean we don’t even give it a chance just because it doesn’t have a name we are familiar with, isn’t that a bit too foolish?  As a result there are a lot of great things we miss out on just because we didn’t even take a second look.

Thank God for technology!  Now, we can be more forgiving and see if the name fits.  We can just type a specific place in the search engine, and we can check if our first impressions are at any point true.  With the touch of a finger, we can be proven wrong.

Pigeon Forge is a city that may sound like a nesting place for birds but trust me when I say that it is more than a simple aviary.  It is far from that.  This mountain resort located in Sevier County, Tennessee and has a total land area of 34.56 (13.34 mi²).  At present, the estimated population is around 6,238.  It does not just house pigeons, but it is also home to thousands of different species that will leave you astounded with its beauty.

How Pigeon Forge Got Its Name

Once upon a time, in the year 1920 to be exact, a man named Isaac Love built an iron forge along the Little Pigeon River.  A lot of passenger pigeons visited the river, and so the name Pigeon Forge was coined.  Sadly, these Passenger Pigeons have been long extinct, but the city has chosen to honor it by keeping the name of the town as well as honoring the history through local attractions and activities up until this very day.  While the story of how the town got its name is relatively simple, what Pigeon Forge has to offer is far from that.

Pigeon Forge Weather

Pigeon Forge has four seasons every year.  The climate is pretty predictable on most days, and you can plan conveniently before your trip.  Of course, you need light clothing during Summer and Spring and pack warmer clothes for Winter and Fall.  You have to prepare especially if you have kids with you.  It will help have everything in order if you do.  However, if you don’t mind doing some shopping here with us, you can also buy your clothes here!  We have everything you may need to wear from a skiing outfit to an elegant dining dress.  We have hundreds of shops you can visit and they do not disappoint.  A lot of people who visit us enjoy a little shopping spree.

Pigeon Forge Attractions

Pigeon Forge is perfect for a family vacation, honeymoon and a fun trip with friends.  If you are with your children, you can visit a lot of family-friendly attractions like Dollywood.  It is one of the best theme parks ever!  It has over 40 rides for you to check out and a superb dining experience you can try amongst others.  There are unlimited 40 acres of entertainment you can enjoy whether during day time or at night.  This town has a country or southern vibe which is not at all bad for people who appreciate old-fashioned warm hospitality and wholesome fun.

If you want an example, you’d be surprised to know that the city is not even keen on promoting alcohol consumption.  A few attempts have been made to amend this, but locals and spiritual leaders have proven to have a stronger influence on the city’s values and ordinances.  However, don’t worry even if you think Pigeon Forge is dry and you need a daily fixer-upper, you will surely get your fill another way.

Since it is only a few kilometers from the Great Smoky Mountains National Park, you can expect to have the same perks.  You can be taken away by all the great views and sights from parks or your very own Pigeon Forge Tn cabins or Pigeon Forge Tn hotels.  You can also come face to face with a lot of different animals, trees and plants.

If being updated on Instagram is your thing, you’ll surely be able to bring home with you thousands of pictures to post.  You can even do a classic pose in our breathtaking fall foliage.  Your followers will surely be envious of your little trip to the Smokies.

While you can do a lot of picnics, camping, trekking and sightseeing, Pigeon Forge is more than a place to enjoy nature.  They also have a lot of local attractions like an indoor snow park, indoor skydiving, Lumberjack Feud Show, a wax museum, a historic old mill, comedy theatre, and Island Show Fountains and miniature golf which you can surely have fun playing with your kids.

You can also enjoy a lot of pigeon forge restaurants; pigeon forge tn upcoming events like country music shows and visit a lot of shopping malls.  Whoever you may be, Pigeon Forge will have something for you to enjoy.  One weekend in the city may not be enough for you to do everything you want to do!

Read the Book!

I quote Steve Cosgroves, “Never judge someone by the way he looks or a book by the way it’s covered; for inside those tattered pages, there’s a lot to be discovered.” We were never just meant to look from afar and derive assumptions and make them out as truth.  We have the responsibility to really get out there and see for ourselves if it is the real deal.  Only a fool will dismiss something he has never even tried.

So, again, let me remind you not to allow an ordinary name from preventing you from discovering a national gem.  We have to have an open mind when it comes to finding new things and new places.  When we go somewhere we’ve never been, we usually have loads to learn.  For instance, we can be acquainted with their history. We’ll find out how the people whove lived there transformed their little town into a big tourist destination.  We also develop various skills. One of the skills is being more adaptable in terms of adjusting to a new city. It also includes relating to new people with amazing personalities.

If you go online, there are millions of pictures and blogs you can go over of someplace you’ve never been. Photos and blogs may sound exciting, but it is a whole different thing to experience it firsthand.   When you ee the sights and smell the air yourself, you’ll fall in love with Pigeon Forge. Allow this type of experience to take you to new heights.  Allow Pigeon Forge to an exciting adventure filled with history, fun, knowledge, and love.  Visit us now, and we will show you how to make the most of your vacation!


Gatlinburg!  Gatlin—What?, Gatlin—Where?

Gatlinburg is a picturesque mountain town located in Tennessee.  It has over 3,800 residents and millions of tourists visit it every year.  This is no surprise since it is blessed in abundance with natural beauty.  You can find a lot of different species of flowers in this mountain. And, there are over 1,600 species of flowers alone.

A couple was one of the very first who tried to settle in there, and they hardly made it through winter.  But as destiny would have it, they became the early settlers to a majestic and breathtaking world.  Also, said to be the gateway to the Great Smoky Mountains.

What Makes Gatlinburg Interesting?

It’s one of the most sought-after towns for tourists because it is as well immensely rich in culture, inhabited by warm-hearted people. And of course, the incomparable vast nature reserve that they have.  As a matter-of-fact, scientists are still stumbling upon new species as to date.

An ordinary day will allow you to experience seeing animals in their natural habitat.  That’s why you always have to be cautious because local parks in Gatlinburg are home to thousands of bears.  You’ll never know when you’ll have a personal encounter with this enormous creature!

If you fear for the safety of your kids, you can always bring them to petting zoos.  In this way, your kids can interact with the animals on their own terms.  They can take their time and warm up to the animals without having to rush anything or be forced to do something they don’t want to do.

Open Opportunities for Photography

On another note, if you’re keen on taking photography as a hobby or maybe would like to turn it into a profession, we have thousands of subjects you can use.  The great thing is you’ll never run out of inspiration here.   A few steps towards the deck or your front porch and you’ll get a fantastic view.  If you take a walk around town, you can get stunning photos of monumental landmarks all over the city.

Hiking, of course, can open the doors to a whole different world filled with exciting and beautiful creatures of all kinds.  I’m sure you’ll have thousands of pictures to add to your portfolio with the beautiful images you’ll be able to capture here.

Gatlinburg Treasure

Every place has a story to tell.  Fortunately for you, our town has fantastic stories to share.  Gatlinburg is also a great place to find architecture which are centuries old.  If you like history, you’ll surely enjoy going through old buildings and landmarks which all have a wonderful story to tell.  Knowing how time molded Gatlinburg and its monuments to what it is today will amaze you.  You might even learn a thing or two as you go over past events that took place in our humble city.

It’s best to visit it with your family or friends. Not only can you learn about history but you can make your very own memories with all the different things you can do in town.  Nothing beats new things to learn and discoveries to explore when you do it with your loved ones.  Maybe that’s why Ibn Battuta said, “Traveling – it leaves you speechless, then turns you into a storyteller.”  Traveling can cost you time and finances but what you get in return can never be taken away from you.  All the precious memories you’ll be able to cherish can stay with you for as long as you live.  When you grow old, I’m sure your children and grandchildren will thank you for all the time you’ve spent with them.

No Time Wasted in Gatlinburg

Some people believe that going to the mountains will take you off the grid.  They think that it is a form of isolation that they will not survive.  In contrary to that, I reckon Gatlinburg provides you with a much-needed break.  I think it is a sanctuary to those who have been exhausted from the busyness of life and all its demands.

On another perspective, being there will allow you to be one with nature, and you can even bring a part of it home.  You can take beautiful pictures of all the gorgeous scenery you get to explore and adore.  That way, you can always go back to them and reminisce whenever you need to feel you want to re-visit all the fun and memorable time you had with your family.    You can even let the whole world in with you by uploading your pictures on Facebook, Instagram, Pinterest or Snapchat to allow them to get a peek of the stunning views of your trip.   Who knows?  You might even inspire someone else to have their vacation here with us too!

Seasons of Gatlinburg

Gatlinburg has four seasons namely Winter, Spring, Summer and Fall.  If you would like to experience snow-covered mountains, you can visit us then and enjoy some bonding time with your family in front of the fireplace.  Since Gatlinburg is such a popular destination, during peak seasons you may experience bumper to bumper traffic.  So, if you’re the kind of person who would instead visit during the off-peak season that won’t be a problem.  Gatlinburg is just as beautiful!

A Safe Haven

The municipality of Gatlinburg always watches out for its residents, tourists, and business-seekers.  They continually seek to improve their policies and services to make sure to cater to everyone’s needs.  The government plays a huge role in allowing you to enjoy a particular destination.  According to Gatlinburg’s government website: https://gatlinburgtn.gov/, “The City Commission and the administration of the City of Gatlinburg are committed to EXCELLENCE in the provision of QUALITY municipal services designed to PROTECT the lives and property of visitors and citizens, to PROMOTE the natural beauty and tourism activities of the area, and to PROVIDE for responsible and orderly growth.”

As you can see, everybody is doing their best to preserve the treasure entrusted for them to protect.  We don’t only limit our efforts to attend to the welfare of our residents but for all of you who have chosen to stay with us may it be just for a few days or weeks.  We pride ourselves in having to share our piece of heaven to all interested tourists out there.

Gatlinburg:  One for the Bucket List

You will undoubtedly miss half your life if you fall deaf to the enticing invitation this town has to offer.  In all its humility, I know Gatlinburg is one for the books.  It does not only meet someone’s expectations of an outstanding vacation but surpasses it in all its glory.  If it isn’t still on your bucket list, I’m sure it is by now.

Don’t let life pass you by.  You have to take it by the horns and take command so you can live it to the fullest.  Life is meant to be celebrated, they say.  So, come and celebrate life in a town beaming with life in all its different forms.  So, why don’t you come on down and visit Gatlinburg!  You will not regret setting foot in this town.  It is one for keeps.  It is an adventure you will never forget.

Sevierville, Tennesee: Located at the foothills of the Great Smoky’s

Sevierville, Tennesee: Located at the foothills of the Great Smoky’s.

Sevierville TNThe history of Sevierville

John Sevier who was the first governor of Tennessee in 1796 was one of the founding fathers of Tennessee. Not only was he one of the founders but he was also an American soldier, politician, and a frontiersman. He is buried in Knoxville, Tn. which you can visit his grave at the courthouse lawn. He was instrumental in the beginnings of this area in Tennessee and named for the city of Sevierville.

Vacationers love Sevierville

Sevierville is one of the nations top cities visited and, vacationers have been coming here non-stop over the years. Due to its location near the Smokies, it makes it a great destination to rent a cabin or hotel and enjoy the surrounding areas.

Quaint City who stood their ground

This city also supported the Union during the civil war. During this time Sevierville had suffered from frequent looting from both sides, the Union and Confederate armies. In addition, this city offered African-Americans a refuge of freedom compared to other areas during the war.

A singer is born!

Dolly Parton’s hometown is Sevierville, Tn. She has since moved to Nashville where she can stay connected with the music business. Since she never left her roots of Sevierville, she grew up with a large family which has connected her with this area. With so many family memories, she has never forgotten her city. Her generosity is genuine and, when they had the Gatlinburg fires, she was there to donate to families that lost everything in the Great Smoky mountains in 2016, which some might not know this about her. A good-hearted person!

Exploring Sevierville.

There are tons of things to do and see Sevierville, Tn. Where do you begin? As a tourist or someone that has been back many times to the Great Smoky Mountains you know the many choices that you have to enjoy the area. Check out these:

  • Rainforest Adventures
  • Legacy Mountain Ziplines
  • Jayell Ranch Ziplines and Horseback riding
  • Kyker Farms
  • Sevier Air
  • Forbidden Caverns
  • Christmas Place
  • Nascar Speedway
  • Shadrack’s Christmas Wonderland
  • Hillside Winery
  • Must see Exhibits
  • Shows for all ages
  • Rock Climbing and mini golf

The List is endless!

As you can see the list goes on and on! Most of these places are in Sevierville–No one will be bored in Tennessee!

Shopping in Sevierville

There are numerous choices when you want to go shopping. The Tanger outlets is a nice change for an outlet center. Although, it might not be the biggest in the land, it offers the shoppers some good choices. Hence, if you are looking for coats, shoes, clothes for men, women, and children then you have come to the right place. They also have purse outlets, jewelry stores, food places and more. It is worth a stop if you need a shopping fix!

The little gem mine is great for people who are passionate about rocks and gems. It’s perfect for young boys who collect rocks and enjoy searching and digging for that different rock. One customer said, “If you’re looking for a great gem mine, look no further!”. Subsequently, the owner was more than happy “to explain the different rocks and gems to our son and was so patient.” Make it a special time for any little boy or girl.

Try the Christmas and Candle shop. A fantastic store that has every Christmas decor one could imagine, or it looks like it does. Lots of choices! Always a treat to shop here and I know I find something almost every time I go there. Besides, it’s a fun place even if you are there in July!

Interesting Shops to Visit in Sevierville

They also have a Bass Pro shop that is interesting to go and see. They have a restaurant on the premises. There is plenty of outdoor gear, clothes, decor and more. In fact, they offer seminars, one example is trout fishing, so fun for all to enjoy. Check it out next time you are near Sevierville.

Of course, they have all kinds of tourist stores. You will be able to find anything that has to do with bears and more; a place to shop for something that you might like to have as a momento.

Where to stay in Sevierville?

A Sevierville cabin is a highlight for most vacationers. They have the room to spread out and get what they need. Furthermore, if you have a large group, then you can choose a larger cabin that will accommodate your party. Check out Smokymountain.co for great choices from a 2-bedroom to a 12-bedroom and in-between; many decisions to make your stay comfortable and fun!

Therefore, grab your family and friends and explore the city of Sevierville and surrounding areas. It’s fun, entertaining, and relaxing.

Gatlinburg Relaxing Getaway

Gatlinburg Relaxing Getaway

Unwind and Recharge at Gatlinburg

If you are looking for an excellent relaxing getaway with your family, special someone or your friends then Gatlinburg is the place for you!  Take a look and discover the Gatlinburg cabins that are waiting to provide you a much-needed vacation.  All that hard work and long hours won’t mean a thing unless you get to enjoy the fruits of your labor. 

Another thing that you have to bear in mind is that time flies before you know it.  So, you have to create significant moments with your children and loved ones in all the different stages of their life before you lose that opportunity and miss out totally.  Besides, you deserve a vacation.

You are not just meant to work like a horse and not enjoy some R and R.  You need to stop and smell the flowers and get yourself some new inspiration.  Being sucked into the vortex of endless working is not going to do you any good.  It will just drain you and deplete you of ingenious ideas that stem from a well-rested mind.  Besides, without a break, you will eventually burn out.  All that stress and pressure will ultimately catch up you, and you will feel overwhelmed. 

Smoky Mountains Cabin Rentals

Don’t worry we can help you plan your stay with us.  We will help take off that additional tedious part of having to plan and research where to stay and how you can best spend your time with us.  Smoky Mountains Company cabins offer you a wide array of selection to tailor-fit the kind of adventure you would like to embark and embrace.  We have a lot of different homes you can choose to rent from to cater to your group size and accommodation needs.  We can also assist you with all your questions, and we’d be more than happy to lay out possible choices you’d want to hear about having the ultimate Smoky Mountains vacation.

Where Is It Located?

Gatlinburg is located in Sevier County in the State of Tennessee.  It was once a hunting ground for Native Americans, and it wasn’t until the 1800’s that it officially became a city.  You can find us at the foot of the Great Smoky Mountains.  We used to be a little mountain town until we became one of the most visited tourist destinations in the Southeast.

It’s great that you don’t really have to travel outside the country just to get a fantastic vacation.  It is within your reach, and you don’t have to spend much on it.  Gatlinburg is indeed a gift in itself.

What Awaits You There?

What is there to know about Gatlinburg TN?  Well, it is well-known for its breathtaking views.  Brace yourself and be prepared for panoramic and romantic sceneries that will leave you speechless. You can gaze at amazing views almost anywhere.  But there’s no need to get too overwhelmed with forcing yourself to relax because if the last thing on your mind for a remarkable escapade is to stay in your room, there a lot of different activities that can keep you on your toes. 

It is no wonder that Gatlinburg is a favorite destination of tourists.  The whole city can give you a little bit of everything at very reasonable prices.  It can give you an adventure by allowing you to explore the abundance of nature that it offers.  We are known to be home to a thousand different species of plants, trees, flowers, and animals.  If you are more of a thrill-seeker, we also have new things you can try.  We have a lot of adrenaline pumping recreational activities that will surely leave you with a lot of fun and lasting memories.  You can satisfy your thrill-seeking desires with UTV rides, zip lines, white water rafting, and helicopter rides amongst others.  You will be sure to leave with a memorable and priceless experience.

Other Things to Do in Gatlinburg

If you prefer a more subtle adventure, you can also visit local and old staple companies and wine cellars.  You can also go and enjoy nature hikes and to get a glimpse of more scenic views through various tours.  Kids don’t get left behind too!  They can have their mini-adventure and also opt to try out a museum of oddities, theme parks, magic shows, a history tour or a skylift which can help you see smoky mountains at its finest.

There is undoubtedly a lot of things you can do and a lot to choose from to suit your heart’s desire.  If you think all that adventure will deplete your energy and may cause you to go hungry, don’t fret because a lot of local Gatlinburg restaurants offer the best dishes that are surely able to give a solid cap to your fun-filled day as well.  You can get sumptuous meals from local restaurants, steak houses and homegrown cafes that provide the best waffles you can enjoy amongst others.

How Do You Explore Gatlinburg?

There are different ways to explore Gatlinburg.  If you want, you can drive around town through your car.  You’ll get around fairly easy although a parking space may be a challenge for you in some of our local attractions.  If you want to have the full experience, you can ride our trolley for $2 each.  It will be an excellent way for you to chat with our locals as well.  However, if you’re up for it what I suggest is to walk around town.  Everywhere you need to go is easily accessible and you’ll find that you’ll get to see more of the city on foot.  Walking will also provide a great way to burn off all the calories from eating our local food and will help you get wonderful exercise.  With so much to see, I doubt if you’ll feel like you’re exercising!

Is Gatlinburg Worth it?

Are you swamped at work or at overwhelmed at home with all your responsibilities?  Are you always finding yourself trying to make vacation plans and feeling the long overdue rest?  Do you feel like your family, especially your children and loved ones need more bonding and reconnecting time?  Or maybe, are you recently married or celebrating life?  If you answered yes to any of these questions then, yes, by all means, a Gatlinburg getaway is worth it!

You just cannot put a price on spending time with your loved ones and enjoying life.  They say that vacations may cause a lot, but no one can ever take the precious memories you make out of them.  True enough, we were not designed to be well-oiled machines forever.  We exist not only for work and to make money.  We are meant to enjoy life and make the most of the time that we have.

So, what are you waiting for?  Get off that couch and make sure the views you get to enjoy, do not only come from photos on your computer.  Experience nature first-hand and allow it to heal your mind, body, and soul.  Battle the stress of daily living with the natural remedy that Gatlinburg TN vacation has to offer.  Let all the beauty that surrounds you fill you with joy and peace as you let it rejuvenate your exhausted mind and body.

Is it time for a Smoky Mountain vacation?

Is it time for a Smoky Mountain Vacation?

Perfect Time to Visit the Great Smoky Mountains

The Great Smoky Mountains are calling your name. It’s time then to spend some time in the Smoky’s and find out how much fun you can have. Whether If If Newlyweds, family gathering, gathering friends together or just a couple wanting to escape to one of the spectacular and most visited National Parks in the United States. Then gather up your belongings and head to the hills. It’s beautiful with so much to see and you will want to come back again and do more things. Having a Smoky Mountain vacation is a memory you, your family, and friends will never forget.

Where do you stay? Lots of places to choose when you want to visit the Great Smoky Mountains. You can rent a one-bedroom romantic cabin for the weekend and enjoy the coziness. Romance is in the air due to how nicely decorated; it will be fun just the two of you. The two of you will always remember the tranquility and fun with a Smoky Mountain vacation or honeymoon. Or If you happen to have a family gathering or a group of friends gathering, you can rent 6, 7, or 8 or more bedrooms and split the costs. Cabins in the Smoky’s offer everyone a nice place to stay and easy access to most tourist sights and more; try Smoky Mountains Company to book a reservation. SmokyMountans.company has a lot of cabin choices which are in various locations.

Places to Stay During Your Smoky Mountains Vacation

If you want more exclusion from the crowds, Smoky Mountains Company has lots of cabins to make your Smoky Mountain vacation stay comfortable. These cabins are on the grid, but they are tucked away in some exciting areas surrounding yourself with tons of trees and enjoy the privacy that they offer.

If you are more inclined to stay near the Parkways, then some cabins offer you seclusion but closer to the action. You are closer to more activities, restaurants, and more but can still feel like you are amongst the trees. When you choose Gatlinburg, Pigeon Forge, or Sevierville; there are so many choices to make your Smoky Mountain vacation memorable experience.

Some say that the mountains are the most relaxing place to be. They are right. Listen to the whispering trees when there is a slight breeze; it will make you very relaxed. A Smoky Mountain vacation will undoubtedly make you more in tune with nature. Did you know that some of the mountains in the Smoky’s are among the oldest here on earth? The flowers are some only found in these mountains, and there are over 1600 species. A SmokyMountians.co vacation will give you considerable value for your money.

Smoky Mountains’ History

The Smoky’s get their name from the “tangle of brush and trees which form a close-packed array of air-breathing leaves.” It’s pretty amazing to see the smoky mist rising out of the mountains at times of the day.

It’s interesting to note that the park also preserves the humble beginnings of the late 1700’s churches, cabins, farmhouses, and barns. Most of the settlers left the area back then due to remoteness back then, but few remained and made a life for themselves in the Smoky’s.

It’s very intriguing to get into the history of the Smoky Mountain. There is so much to take in. If you are interested in water areas, you have lakes and rivers to enjoy, plus all the spectacular views and nature. If you’re more of a city person than you can appreciate what the parkway’s offer, and you wouldn’t miss a beat for all the entertainment, shopping, and restaurants, plus the nightlife is fun.

Smoky Mountains Hotel or Cabin Rentals

Needing a place to stay then try a cabin or a hotel. What’s the difference between a cabin or hotel? There are lots to compare when you are choosing the right place for you, family or friends. The essential features of a cabin are the privacy you’re not at the mercy of people that come in late or are noisy when you stay in a hotel. Some people like the space that a cabin has to offer and they can pick a location that is closer to the festivities and attractions to get there sooner and come back to your place.

Consider also that if you have family or friends you want to stay with a cabin gives you space and it is cheaper to share then everyone getting a hotel room. Plus, if you have kids, they are much happier in a place where they can play games and run around “vs.” a hotel where the rules are much stricter. Cabins have better amenities, washer, and dryer, hot tub, a BBQ, usually a movie theatre, and you can save money by cooking in instead of eating out all time, with fully equipped kitchens to meet your needs. Most cabin rentals have management companies, so if there is ever a need or problem, they will fix it promptly.

Comparing Hotels and Cabins

Hotels, on the other hand, don’t give you the privacy you need or want, plus they are usually more expensive. Even if they offer breakfast it is not the best; you can fix your breakfast, which tastes better and often less costly. If you’re in a group, a cabin provides you with more spac. Also, it’s much more enjoyable for the whole group. Since lots of hotel rooms have thin walls, listening to a loud TV or slamming doors is upleasant at all. With a cabin, you won’t have such intrusive noises.

If you need to do laundry, you have to pay for it in hotels. Compared to having a washer and dryer in your cabin which is more convenient. How about a movie theatre? Most hotels do not offer you a private room where you can munch on popcorn and enjoy a movie with companions. There’s nothing like enjoying a hot tub and being surrounded by a forest, to get that tranquil feeling fast! A Smoky Mountain vacation cabin might be the key to a better time!

Making your next vacation in the Great Smoky Mountains is one of the great highlights of the Eastern United States. Moreover, it’s a treasure to the state of East Tennessee. A Smoky mountain vacation might be your next adventure.